Katherine Rosback

Katherine Rosback

The Process of Commitment

People make meaning of information based on past experiences and prior knowledge. So when they receive information (KNOWLEDGE) and hear an announcement about a new process or program—no matter how wonderful or how full of future rewards the initiators envision …

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What’s Wrong With Using a Weighted Criteria Tool

We are always making decisions. The question is, how should we choose between the options? Today’s podcast examines a popular decision-making method called weighted criteria, a tool used to evaluate a set of choices against a set of criteria and …

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What’s WRONG With Being Data-Driven?

The plethora of journal articles points to the value of becoming data-driven. But an even greater number point to why these data projects are failing. Why does this make perfect sense? What are the questions that data project leaders are …

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DEI and Racism in the Workplace

Diversity, Equity, and Inclusion (DEI) initiatives in the workplace continue to produce less-than hoped for outcomes. Research shows that despite well-intended efforts, the needle has barely moved. To what extent are organizations asking the wrong question to the wrong people? …

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Lessons Learned in the I-Corp Program

The I-Corp Program has an established track record for improving the commercialization of technologies by getting participants “off the lab bench and out of the building” to meet with and understand the needs of the target customers. This podcast explores …

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Lessons Learned in the I-Corp Program

The I-Corp Program has an established track record for improving the commercialization of technologies by getting participants “off the lab bench and out of the building” to meet with and understand the needs of the target customers. This podcast explores …

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The I-Corp Program Participant Experience with Karl Jantze

Learn via a first-hand experience how the questions and process advocated by the I-Corp Program fostered a new way of thinking for a Purdue University engineering participant and, in doing so, identified a superior application of the team’s technology.

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