What’s Wrong With Using Weighted Criteria Methods for Evaluating Options

We are always making decisions. The question is, how should we choose between the options? Today’s podcast examines a popular decision-making method called weighted criteria, a tool used to evaluate a set of choices against a set of criteria and weighted according to their importance. The question we examine today is, does this method provide a means for sound decision-making and what are the better questions we need to be asking?

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